Total Relationship Marketing (TRM) is a career & business development company built on a simple yet powerful truth: success is rooted in relationships. No one achieves greatness alone — we grow, thrive, and succeed through the connections we build and nurture.
At TRM, we specialize in working with business owners and executives, helping them expand their reach, strengthen their networks otherwise referred to as communities, and achieve their objectives through purposeful relationship-building. Our unique approach transforms networking from a transactional activity into a strategic and symbiotic plan.
The TRM methodology includes 4 distinct yet integrated components which are discussed in detail on the main menu and are essential to success.. Our career & business development methodology is designed to get members in front of decision makers in their target markets. If you are an executive looking for that next great career opportunity or a business owner looking to grow your business, Total Relationship Marketing is the answer.. Members are referred to as LINKS and work with each other to share ideas, Information, resources, referrals and introductions. The METHODOLOGY is supported by 4 components.
Six Degrees of Separation and Total Relationship Marketing
Our system is designed around two but distinct interconnected roles:
1 – LINK (Connector): Business owners, executives and sales professionals who are actively seeking growth, clients, and meaningful opportunities. All LINKS are encouraged to develop LINK relationships with other LINKS to share IDEAS, INFORMATION, RESOURCES, REFERRALS and INTRODUCTIONS and can join one or more NETWORKS (Communities) to share IDEAS, INFORMATION, RESOURCES, REFERRALS and INTRODUCTIONS. LINKS attend events to locate others with whom to develop symbiotic relationships and then invite the to a LINK LUNCH to begin the relationship process. If not already a member, the LINK begins the meeting with a GIFT of a VIP membership valued at $395. If a LINK relationship is desired the VIP is suggested for membership and if approved by the EXECUTIVE LINK completes the registration process. assigning the LINK to a NETWORK. The LINK who recommended the new LINK receives a LINK BONUS.
When a LINK receives a successful referral from another LINK and makes a new sale, the LINK pays a FINANCIAL REWARD unless it is not permitted by law or company policy. LINKS design there own REWARD TERMS, but are encouraged to provide a WIN, WIN, WIN strategy. The business which makes the sale receives new revenue, the referrer receives a Financial REWARD to say Thank you, and the customer receives a DISCOUNT at time of purchase, so everyone wins. NOLODEX (TRM administration provider)handles all transactions except the discount offered by the selling LINK.
2 – EXECUTIVE LINK (GROUP or NETWORK Owner): After demonstrating competency and recruiting 12 LINK members, a LINK can elect to build a NETWORK of LINKS. The EXECUTIVE LINK is responsible for all operations of the NETWORK including expenses. In return, the EXECUTIVE LINK becomes a TRM Limited Partner and receives revenue based upon performance of the NETWORK including TRM Revenue Share, creating current income, residual income, and a TRM equity position. An EXECUTIVE LINK pays a PARTNER FEE.
In today’s business landscape, success isn’t about who can shout the loudest or spend the most on advertising. It’s about trust, credibility, and authentic connections. TRM provides the structure, coaching, and systems to help businesses and sales professionals:
Build trusted networks of partners and advocates.
Generate high-quality referrals and introductions.
Create long-term relationships that lead to shared success.
Total Relationship Marketing isn’t just a business strategy — it’s a philosophy of growth through connection(communities
Success is not just about working harder. It’s about working smarter—by building powerful, symbiotic relationships. Total Relationship Marketing (TRM) is here to help you do exactly that. TRM is a membership company and proven system that turns everyday business interactions into endless opportunities for growth.
Imagine a business development strategy where your next customer is just one referral away. With TRM, that dream becomes reality. By harnessing the power of word-of-mouth marketing, we ensure that every referral is a stepping stone towards more customers, higher sales, and unmatched success.
Why is it so effective? Because giving is the key to receiving. When you help others succeed, you unlock doors to your own success. The TRM method builds on the understanding that the more you give, the more you get back. The OPEN HAND of GIVING, is always FULL. The TRM METHODOLOGY results in exponentially increasing sales, working smarter, and having more fun.
TYPES OF MEMBERSHIPS
1 – VIP (COMPLIMENTARY) – a business owner, executive, or sales professional who is interested in developing new business relationships and improving performance. VIP membership is at the sole discretion of TRM and is offered as a GIFT by a LINK member by downloading the TRM electronic business card and CONNECTING with Total Relationship Marketing. A VIP member enjoys the following BENEFITS:
2 – LINK (CONNECTOR) – a business owner, executive or sales executive who implements the TRM methodology. A LINK attends events to meet strangers who may be opportunities for LINK relationships. When a LINK makes a referral which is successful, that LINK receives a FINANCIAL REWARD which is paid by the LINK receiving the REFERRAL. All LINKS agree to provide FINANCIAL REWARDS for SUCCESSFUL REFERRALS unless they are prohibited by law or company policy. They design their own FINANCIAL REWARD which is posted in advance and typically is 10% of new revenue resulting from the new completed business The financial reward is a way of saying thank you and encourages more referrals keeping the process FRONT OF MIND. LINK membership fees will change over time, but are grandfathered from the date of joining, however should a member cease membership and later rejoin, current fees will apply. Membership Fee $200/month (VETS 20% Discount)
3 – EXECUTIVE LINK (GROUP/NETWORK OWNER) – a LINK member who has demonstrated LINK SYSTEM skills, be building a network of 10 LINK Members and achieving a minimum of 300 ADMISSION TICKET POINTS, can elect to become an EXECUTIVE LINK and if approved, build a Limited Partner NETWORK. The NETWORK can be of any type or target. The EXECUTIVE LINK is a Limited Partner relationship and shares in TRM revenue created by the NETWORK. Revenue is recurring based upon retention and other factors creating residual income as well as an equity position. The EXECUTIVE LINK is responsible for all network operations, and expenses. The EXECUTIVE LINK is responsible for the GROWTH & DEVELOPMENT and pays a Limited Partner FEE.
4 – LINK REP – a LINK Member who has committed to building the LINK SYSTEM and who’s primary responsibility is to suggest new LINK Members. The LINK REP, makes a suggestion to a specific NETWORK and if accepted by the EXECUTIVE LINK will receive a $400 Bonus. TRM advances the BONUS and is reimbursed by the EXECUTIVE LINK.
THE LINK SYSTEM begins by attending events and applying the Million Dollar Formula Corollaries. The result is the formation of business relationships referred to as LINKS (Connectors) who share the same target market but do not compete to share IDEAS, INFORMATION, RESOURCES REFERRALS and INTRODUCTIONS. REFERRALS and INTRODUCTION fuel new business sales and stronger relationships. A LINK can identify a specific Target Market and request to build their own NETWORK and TRM will assist in that process. When the LINK recruits a new member the LINK receives a $400 bonus. There is no limit to the number of network members who can be included in the NETWORK. The bonus system rewards the LINK for helping to grown the NETWORK. and in most cases 4 new members in a year offset personal LINK membership fees.
The images below illustrate the process of implementing the LINK System, building a NETWORK and UPGRADING to an EXECUTIVE LINK partnership . The 4 YEAR Model illustrate the financial rewards which can be earned by an EXECUTIVE LINK who adds 12 LINKS per year, including certain RETENTION and other metric FACTORS and is NOT a GUARANTEE or predictor of PERFORMANCE. The EXECUTIVE LINK not only earns from personal sales as a LINK, but by their performance as a leader of the NETWORK. The EXECUTIVE LINK, is in in business for themself but not by themself.
Set Yourself Up for Success
LINK TRAINING TUITION $1,295
Take Action,
Build Habits
INITIATION FEE $400
$200/month LINK Member
$150/VETERAN LINK Member
JOIN/Build a NETWORK
Share Ideas, Information, Resources, Referrals & Introductions
$300/month EXECUTIVE LINK PARTNER FEE
David Edstrom Coach & Consultant, Telephone: 912-484-1074, Email: David@TotalRelationshipMarketing.com,
Address:301 Harbour Place Drive, Tampa, Florida 33602