PHASE 2 includes the ADMISSION TICKET which addresses EFFORT in the PERFORMANCE EQUATION. and implements the Total Relationship Marketing methodology. After 40 years of experience working with sales professionals, we know that their primary concern is PROSPECTING, defined as getting in front of decision makers in their Target Market.
To that end, we have have identified specific goals to be achieved and developed a point system to measure that EFFORT. If a sales professional earns 25 points each week and 300 points over a 12 week period, key habits will have formed that will all but guarantee success.