David Edstrom is a Business Development Coach and founder of Total Relationship Marketing. With over 50 years of experience helping businesses grow, he has trained and coached thousands of professionals in relationship-driven success. Total Relationship Marketing is a business development coaching company including coaching services provided by David and other professional coach members.
David’s career began in life insurance, where he achieved life membership status in the Million Dollar Round Table before moving into leadership. As Vice President of Agency Growth & Development for a Fortune 100 Life Insurance company, David oversaw 160 GENERAL Agencies nationwide, supporting 16,000 agents and 80,000 brokers increasing productivity and 5 year retention from 17% to 35%.
David also personally built 2 highly successful general agencies and recruited and trained more than 1,000 top life insurance producers.
David was also a long term member of the National Speakers Association, and traveled the country teaching his Million Dollar Formula, showing business groups and executives how to attend events and turn idle chatter and chance encounters into business opportunities, opportunities into contacts, and contacts into multiple opportunities. Today, this skills training program is the foundation of Total Relationship Marketing and key to business development
