David Edstrom is a Business Development Coach and founder of Total Relationship Marketing. With over 50 years of experience helping businesses grow, he has trained and coached thousands of professionals in relationship-driven success.
David’s career began in life insurance, where he achieved life membership status in the Million Dollar Round Table before moving into leadership. As Vice President of Agency Growth & Development for Guardian Life Insurance, he oversaw 60 agencies nationwide, supporting 16,000 agents and 80,000 brokers, and personally recruited and trained more than 1,000 top producers increasing productivity and 5 year retention from 17% to 35%.
After a brief retirement, David continued as a long term member of the National Speakers Association, and traveled the country teaching his Million Dollar Formula, showing business groups how to turn networking into measurable results.
Today, through Total Relationship Marketing, David continues his mission of helping businesses grow by transforming the theory of Six Degrees of Separation into reality with The LINK System. He now coaches entrepreneurs, business owners, and professionals in developing a Total Relationship Marketing Business Development Plan, TRMBDP, to achieve productivity objectives.
