{"id":186,"date":"2025-11-29T06:49:53","date_gmt":"2025-11-29T06:49:53","guid":{"rendered":"https:\/\/www.totalrelationshipmarketing.com\/?page_id=186"},"modified":"2026-03-10T18:15:15","modified_gmt":"2026-03-10T18:15:15","slug":"target-market","status":"publish","type":"page","link":"https:\/\/www.totalrelationshipmarketing.com\/index.php\/target-market\/","title":{"rendered":"TARGET MARKET"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

TARGET MARKET<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

<\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n
\n

FINDING YOUR TARGET MARKET IS KEY TO SUCCES<\/strong> and critical to the development of your TRM BUSINESS DEVELOPMENT PLAN. (TRMBDP) It is the beginning and end of the METHODOLOGY. Target marketing is picking a specific group of people or businesses<\/strong> you want to serve, then tailoring your message, offer, channels, and follow-up<\/strong> to fit them\u2014instead of trying to market to \u201ceveryone.\u201d<\/p>\n

What it includes<\/h3>\n
    \n
  • \n

    Target market:<\/strong> The broader group you\u2019re aiming at (e.g., \u201cindependent dentists in Florida\u201d).<\/p>\n<\/li>\n

  • \n

    Segmentation:<\/strong> Breaking the market into smaller groups (by industry, income, location, needs, behavior, etc.).<\/p>\n<\/li>\n

  • \n

    Targeting:<\/strong> Choosing which segment(s) to focus on first.<\/p>\n<\/li>\n

  • \n

    Positioning:<\/strong> How you want that segment to think about you (\u201cthe easiest way for dentists to get consistent patient referrals without buying ads\u201d).<\/p>\n<\/li>\n<\/ul>\n

    Common ways to define a target<\/h3>\n
      \n
    • \n

      Demographics:<\/strong> age, income, job title<\/p>\n<\/li>\n

    • \n

      Geography:<\/strong> city\/state\/region<\/p>\n<\/li>\n

    • \n

      Firmographics (B2B):<\/strong> industry, company size, revenue, # of employees<\/p>\n<\/li>\n

    • \n

      Psychographics:<\/strong> values, motivations, attitudes<\/p>\n<\/li>\n

    • \n

      Behavior\/needs:<\/strong> pain points, buying triggers, how they decide, urgency<\/p>\n<\/li>\n<\/ul>\n

      Why it matters<\/h3>\n
        \n
      • \n

        Clearer messaging (people feel like you \u201cget\u201d them)<\/p>\n<\/li>\n

      • \n

        Lower marketing costs (less wasted effort)<\/p>\n<\/li>\n

      • \n

        Higher conversion (better fit + better timing)<\/p>\n<\/li>\n

      • \n

        Easier referrals (others know exactly who to send you)<\/p>\n<\/li>\n<\/ul>\n

        Quick example<\/h3>\n

        Instead of: \u201cWe help businesses grow.\u201d
        Target marketing: \u201cWe help medical practice owners with 3\u201310 providers<\/strong> increase new patients through relationship-driven referral systems<\/strong>.\u201d<\/p>\n

        Look at business relationships you currently have and determine which are in your target market and which could be LINKS to that target market or to other LINKS in different networks!<\/p>\n

        This is referred to as a PROJECT 100. Click HERE to download a workbook.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        TARGET MARKET FINDING YOUR TARGET MARKET IS KEY TO SUCCES and critical to the development of your TRM BUSINESS DEVELOPMENT PLAN. (TRMBDP) It is the beginning and end of the METHODOLOGY. Target marketing is picking a specific group of people or businesses you want to serve, then tailoring your message, offer, channels, and follow-up to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-186","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.totalrelationshipmarketing.com\/index.php\/wp-json\/wp\/v2\/pages\/186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.totalrelationshipmarketing.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.totalrelationshipmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.totalrelationshipmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.totalrelationshipmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=186"}],"version-history":[{"count":29,"href":"https:\/\/www.totalrelationshipmarketing.com\/index.php\/wp-json\/wp\/v2\/pages\/186\/revisions"}],"predecessor-version":[{"id":2945,"href":"https:\/\/www.totalrelationshipmarketing.com\/index.php\/wp-json\/wp\/v2\/pages\/186\/revisions\/2945"}],"wp:attachment":[{"href":"https:\/\/www.totalrelationshipmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}